Search Engine Marketing & Optimization
The search engines of today have enabled a new and more effective way or marketing for everyone to take advantage of. Search marketing has become one of the most popular forms of marketing, whether on the web or offline. One of the most known ways of search marketing are Search Engine Optimization (SEO) and Search Engine Marketing or also known as Pay-Per-Click (PPC).
Search Engine Optimization
Search Engine Optimization, or also known as SEO, is for most businesses the most valuable way of marketing. SEO is the act of optimizing a website so that it naturally ranks on major search engines, such as Google, Yahoo and Bing. The benefits of ranking on first page of the search engines are:
- Rank relevant keywords to your website that people search.
- Remain on the first page with only little maintenance.
- Almost 90% of web searchers rely primarily on organic rankings instead of paid advertisement.
- When stopping SEO, your rankings don't change (it takes a longer period for dramatic changes).
The problem with SEO is, no one can guarantee you rankings and can only predict them. It takes SEO professionals to determine what keywords are worth ranking, how competitive these keywords are and how long it will take to rank.
How does ranking work?
To rank on the search engines, you have to convince them that your site is relevant to the keyword a user types in. This has to happen naturely to avoid bein penalized for search ranking manipulation. The first step is to optimize a website, fill it with keywords and make sure the search engines know what your website is about. Following the on-site optimization, one-way links must be created to the website, in order for the website to look credible. It is important that the quality of the links are of good quality (coming from high PageRank websites) so the search engines trust the site and its content. For more information, please visit our blog or talk to our consultants.
Search Engine Marketing - Google Adwords, Microsoft Adcenter & more
Google, Yahoo & Bing all offer pay-per-click advertising for those who want to be displayed on the first page of a certain keyword. Pay-per-click is generating traffic per click, where you pay a price for a click on your ad, depending on the price of the keyword and your position on the search engine result page for that keyword. This works great for services/products with high conversion and return. Consult one our representatives for more information if this strategy could bring you returns.
